FOR IMMEDIATE RELEASE
Lemhi County Humane Society Unveils New Logo Ahead of Idaho Gives
SALMON, ID: Lemhi County Humane Society (LCHS), a nonprofit organization dedicated to providing shelter and care for homeless animals in Lemhi County, has unveiled a new logo as part of a rebranding effort completed this winter.
The refreshed logo builds on the organization’s familiar imagery, featuring a dog, cat, and mountain landscape, while introducing a new element: a star in the sky. The star is intended to symbolize guidance, hope, and the organization’s role in helping lost animals find their way home.
“Our organization is approaching its 50th anniversary in 2027, and this felt like the right moment to refresh our look while honoring the decades of work this community has put into caring for animals in need,” said Executive Director Haley Robinson. “We’re proud of where we’ve been and excited about where we’re going, and we hope the community connects with this new look as much as we do.”
According to Robinson, the star represents the heart of LCHS’s mission. “Many of the animals that come to us are experiencing some of the most vulnerable and uncertain moments of their lives,” she said. “This logo reflects our commitment to guiding them toward safety, stability, and ultimately, a home.”
As part of the rebranding effort, Rags & Wags thrift store also received an updated logo aligned with the new brand. Located on Main Street in downtown Salmon, Rags & Wags has supported the shelter’s work since 1987 and remains its largest source of funding. Proceeds from the store directly support daily animal care, medical needs, and shelter operations, making it a critical part of LCHS’s mission in action.
The rebrand was completed as a pro bono project by a Boise-based art director. LCHS expressed deep gratitude for the contribution, which helped bring the organization’s evolving identity to life.
The logo reveal comes just ahead of Idaho Gives, an annual statewide celebration of nonprofit organizations and community generosity. LCHS has secured $5,550 in matching funds to help double the impact of community donations during the campaign.
The organization will also host a “Pint Night for Idaho Gives” at Highlander Beer on May 7 from 5 to 8 p.m. During the event, $1 from every pint sold will be donated to LCHS. Community members are invited to attend, meet adoptable dogs, and support local animal welfare efforts.
Looking ahead to its milestone anniversary, LCHS is experiencing renewed momentum and growth.
“We have an incredible team in place right now,” Robinson said. “Our shelter and thrift store managers are exceptional, our staff is dedicated and hard-working, and we have a passionate, engaged board of directors. There’s a lot of positive energy, and it feels like we’re building something really meaningful for this community.”
In 2025, LCHS helped more than 400 animals. This included reuniting 67 lost pets with their owners, finding homes for 221 animals, and providing trap-neuter-return (TNR) services for over 100 feral and community cats. The organization also offers spay and neuter assistance through community coupons and operates a pet food pantry to support local families in keeping their animals at home.
As LCHS looks to the future, the organization aims to expand the reach and visibility of these programs while continuing to provide safety, dignity, and compassion to animals throughout Lemhi County.
“We’re proud of what we’ve accomplished, and I’m excited about what we can accomplish in the future for the animals of Lemhi County,” Robinson said. “This logo refresh feels like both a celebration of our history and a signal of what’s to come.”